Pay Per Click Advertising
If you need traffic immediately, or want to find and test your best converting keywords before you go for a full-blown SEO campaign, then PPC may be the best option for your business. While you don’t get as large of a volume with PPC traffic on a per-keyword basis as you do with SEO, you do get a chance to test out a lot more keywords at a time. Our PPC campaign creation/management services are dependent on your total ad spend with a nominal minimum management fee.
Google AdWords
Google gets the largest volume of search traffic right now. Getting started with AdWords can be a daunting task for small business owners, and those who run paid ads are often not tracking which keywords are performing best for them. Part of our managed PPC service includes conversion optimization by utilizing a variety of methods to get the maximum value out of each click.
Bing Ads
Bing’s ad platform is also another option that caters to a somewhat different demographic. The volume of searches for Bing is less than Google, but is growing. You can usually get cheaper click prices on Bing’s platform, allowing your budget to go a little further.
Facebook Advertising
Facebook ads are setup target based on demographics and interests, rather than specific keywords. Certain types of businesses will naturally do better with Facebook advertising than others. While the bidding structure is similar to the other platforms, you have a variety of options to choose from when buying traffic on Facebook. The products or services that you offer may work better or worse depending on the ad platform that you choose, and we definitely go over that with you during your consultation and help you choose the best ad platform for your needs.
Alternative PPC Sites
There are other paid advertising options available, which would be relevant depending on your products or services and your budget. Some can have a worse quality than the options above, other times they are better. If we feel that another platform would be a good fit to add into your campaign, we will let you know during your consultation. Click on the button below to get started with your pay-per-click marketing campaign.