No other social media channel is as influential as online reviews.
Drawing on his most recent work in Everyone’s a Critic: Winning Customers in a Review-Driven World, Tancer will speak to our audience on March 4th in Silicon Valley about the opportunity in monitoring, responding to and engaging with online customer reviews for local businesses, online retailers and beyond.
Over at our sister site Marketing Land, staff reporter Amy Gesenhues has provided a sneak peak of Tancer’s insights in a recent interview, he shared one example of a brand already ahead of the curve: “Sephora has used online reviews as a way to bridge the gap between online and offline. In some of their brick and mortar stores, Sephora provides their customers with touch panels to read online reviews for products.”
Tancer argues that “reading reviews has become a ubiquitous online activity, the act of writing reviews, while currently skewed towards specific demographics, will grow over time (primarily fueled by the sharing economy).”
